Stumped? Well, Raj Shekhar and his team of researchers say that people are eager to forget a lot of unhappy events in their life - the death of a loved one, a traumatic divorce or even the day your Board Exam results came through.
The pill works by forcing the consumer to briefly focus on a facet of the incident and then wipes it out completely from their memory. But what's in the wonder drug? Shekhar refuses to tell us - for now.
"We aren't ready to reveal the ingredients just yet. Foreign multinationals are ever ready to claim stuff invented or perfected by Indians as their own. Take basmati rice for example."
That may be true but will the global community accept a pill that could make incidents depicted in the Hollywood flick Fifty First Dates a lot more common.
The scientists are adopting a 'wait and watch' attitude preferring instead to continue with tests in control groups. But Shekhar promises to reveal more about the wonder pill by the end of this year.
Seems like we will have to take a memory pill to help us remember not to 'forget' about it. (T2N2)